Celebrate Your Curves!
"As women, we should own our curves and wear what we feel comfortable in that flatters our figure. Our dresses help women do just that, so they come back for more!"
This is the philosophy behind the design of all our clothing designs. We are a brand that is formed by women and we create clothing for 'real' women like us. We understand that our bodies are not perfectly shaped as the 'typical 36-24-36' hourglass nor are they "slim-svelte" figures of a fashion model, and we design clothing accordingly. Over the years and our interactions with women in our community, we have also realized that most women have some inhibition or the other with one (or more) body parts and inadvertently they try and find fault with their own body shapes. So, we have designed clothing that makes you feel happier with your own curves when you look in the mirror!
So, how do our dresses and tops help you ‘fix it'? Well, each garment has been designed to handle the issues women most complain about.
- Want to hide that tummy bulge? Well, the ruched sides on our dresses do just that!
- Got flabby underarms you want to hide? Our short and long-sleeved options help you cover up with confidence.
- Want to keep your thighs out of sight? Every one of our dresses has good coverage in the overlap. So, no inadvertent gust of wind or seated position will flash your modesty unexpectedly and will keep your legs covered at all times!
- Not a size 10? (who is nowadays?) With our flexible sizing, well-fitting designs, and stretchable fabrics, any unsightly lumps and bumps are banished.
As we age, our bodies change shape and there is absolutely no reason to beat ourselves up and compare ourselves to what we looked like 2,5,10 or 15 years ago! If as women, we could, in general, keep reminding ourself this every time we talk about how much weight we have put on or how our arms, or hips or bust are so out of proportion, we would see ourself embracing and celebrating those very curves that make up the bundle of joy that we are for our loved ones!
Do celebrate your curves..and remember that whatever your curves, we've got you wrapped :)
PS_Featured here 4 gorgeous women from our community - and all wearing the same size (Small)
Praesent vitae rutrum libero.
ULTRICES SAGITTIS ORCI
Praesent vitae rutrum libero.
One of the designs, ArtSci Buzz, features prints with a lotus-like icon, influenced by the captivating structure of the Art Science Museum, a standout landmark in Singapore. Another is Flying Beauties, which draws inspiration from the enchanting Butterfly Park. Feathery Vibes in the collection pays tribute to the stunning Blue & Gold and Scarlet Macaws in the Bird Park. These prints capture the eclectic charm of these fascinating birds. The Fantastic Flora print designs are a creative reinterpretation of the beauty of the well-loved Singapore Botanic Gardens. While Fantasy, another print in the series, is inspired by the mesmerizing aura and advanced technology of the towering Supertrees at Gardens by the Bay.
The Flower Dome at Gardens by the Bay, the world's largest greenhouse where flowers bloom all year round, inspires the prints of Flowers in Flow. Finally, the Girls in STEM prints, inspired by the Singapore Science Centre and the large community of Girls in STEM fields in Singapore, encourage girls to embrace the fast-paced world of technology and challenge stereotypes.
Our styles, including the new limited-edition iconic Singapore prints, are all designed and predominantly made in the Little Red Dot. Our dresses and tops can be worn from day to evening by adding some heels and accessories or just a swipe of a favorite lipstick to look fabulous whether for a work event, romantic dinner, or a party with girlfriends! Additionally, the garments are easy to care for and maintain, making them a go-to for busy women on the go.
Anupama Singal, Founder and Director, Anna Rainn
Anupama Singal, Founder and Director, Anna Rainn, said, "I'm thrilled about our new designs and patterns. Each piece is a vibrant narrative, a love letter to the iconic landmarks of Singapore. I can't wait for everyone to experience the magic and charm of our beloved city through our unique designs. It's more than fashion; it celebrates culture, nature, technology and our love and gratitude to be a #MadeinSingapore brand with a purpose."
Download more information, prints and the press kit
HERE: