Why do women love Anna Rainn Wrap Dresses?
Since 2011, we have been speaking to women about what they love (or don't love) about their bodies. It is no surprise that seeing the ‘seemingly’ perfect bodies showcased on social media make many women silently question the beauty of their own body. Hence, body positivity is becoming increasingly important to avoid low self esteem and low self confidence developing in a large section of woman as more and more women start to compare themselves to influencers and 'altered' pictures on social media.
With the advent of AI (Artificial Intelligence) tools helping one generate numerous stunning portraits from a few uploaded pictures, the problem is only going to becoming worse in the coming months and years.
We need to whatever we can to stem the divide between the 'actual self-image' and 'social image' from widening to ensure we do not start becoming delusional or becoming the victim of 'imposter-syndrome'.
That's where clothing that makes women feel good about their body comes in. At Anna Rainn, we understand that not every body is the same and we strive to create garments that flatter a wide range of shapes and sizes. Our vision of inclusivity and diversity encourages confidence regardless of body shape.
Body positivity is a core principle at the heart of Anna Rainn. We are grateful for the glowing customer reviews for flattering designs that make women of all shapes and sizes feel confident and comfortable in their own skin.
Anna Rainn dresses and tops, incorporating some element of "wrapping around the body" in most of the designs, are designed to handle the issues women most complain about:
- Ruched sides on dresses to hide tummy bulges.
- Short and long-sleeved options help cover flabby underarms with confidence.
- Dresses with good coverage in the overlap to retain modesty from an inadvertent gust of wind or seated position.
- Flexible sizing, well-fitted designs and stretchable fabrics banish unsightly lumps and bumps.
We are passionate about helping women shatter their personal stereotypes. By designing clothing to solve these issues that many women face, and identifying the perfect style for each individual, we motivate our customers to take proactive steps towards putting their best foot forward. Wearing clothing that fits well and brings one face to face with their 'real body' is the first step to becoming healthier, altering their habits, and eliminating negative perceptions of their bodies.
Wearing an Anna Rainn wrap dress does just that, and starts a woman off on the journey of self-love and self-care, making her fall in love with herself all over again. And that is the reason why women love Anna Rainn wrap dresses!
If you have not tried one yet, it is time for some self love and self care :)
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One of the designs, ArtSci Buzz, features prints with a lotus-like icon, influenced by the captivating structure of the Art Science Museum, a standout landmark in Singapore. Another is Flying Beauties, which draws inspiration from the enchanting Butterfly Park. Feathery Vibes in the collection pays tribute to the stunning Blue & Gold and Scarlet Macaws in the Bird Park. These prints capture the eclectic charm of these fascinating birds. The Fantastic Flora print designs are a creative reinterpretation of the beauty of the well-loved Singapore Botanic Gardens. While Fantasy, another print in the series, is inspired by the mesmerizing aura and advanced technology of the towering Supertrees at Gardens by the Bay.
The Flower Dome at Gardens by the Bay, the world's largest greenhouse where flowers bloom all year round, inspires the prints of Flowers in Flow. Finally, the Girls in STEM prints, inspired by the Singapore Science Centre and the large community of Girls in STEM fields in Singapore, encourage girls to embrace the fast-paced world of technology and challenge stereotypes.
Our styles, including the new limited-edition iconic Singapore prints, are all designed and predominantly made in the Little Red Dot. Our dresses and tops can be worn from day to evening by adding some heels and accessories or just a swipe of a favorite lipstick to look fabulous whether for a work event, romantic dinner, or a party with girlfriends! Additionally, the garments are easy to care for and maintain, making them a go-to for busy women on the go.
Anupama Singal, Founder and Director, Anna Rainn
Anupama Singal, Founder and Director, Anna Rainn, said, "I'm thrilled about our new designs and patterns. Each piece is a vibrant narrative, a love letter to the iconic landmarks of Singapore. I can't wait for everyone to experience the magic and charm of our beloved city through our unique designs. It's more than fashion; it celebrates culture, nature, technology and our love and gratitude to be a #MadeinSingapore brand with a purpose."
Download more information, prints and the press kit
HERE: