We love Singapore! Our brand was built here and the 'red dot' in our logo represents "The Little Red Dot" , that is our beloved Singapore.
To celebrate the 58th Singapore National Day on 9th Aug this year, we launched our new Limited Edition Collection - “Stylish Singapore” on 21st July'23 at the glasshouse in Design Orchard. As you would know, we offer comfortable, high-quality garments for all body types and we have created 14 stunning prints inspired by Singapore's unique and vibrant culture, "Stylish Singapore".
This collection draws inspiration from some of Singapore's iconic locations - the Art Science Museum, Jurong Bird Park (now relaunched as the enchanting Birds Paradise), The Butterfly Park, Singapore Botanic Gardens, Gardens by the Bay, and Singapore Science Centre. Inspirations from these iconic places have been incorporated into the collection through vibrant prints and designs embodying Singapore's spirit.
One of the designs, ArtSci Buzz, features prints with a lotus-like icon, influenced by the captivating structure of the Art Science Museum, a standout landmark in Singapore. Another is Flying Beauties, which draws inspiration from the enchanting Butterfly Park. Feathery Vibes in the collection pays tribute to the stunning Blue & Gold and Scarlet Macaws in the Bird Park. These prints capture the eclectic charm of these fascinating birds. The Fantastic Flora print designs are a creative reinterpretation of the beauty of the well-loved Singapore Botanic Gardens. While Fantasy, another print in the series, is inspired by the mesmerizing aura and advanced technology of the towering Supertrees at Gardens by the Bay.
The Flower Dome at Gardens by the Bay, the world's largest greenhouse where flowers bloom all year round, inspires the prints of Flowers in Flow. Finally, the Girls in STEM prints, inspired by the Singapore Science Centre and the large community of Girls in STEM fields in Singapore, encourage girls to embrace the fast-paced world of technology and challenge stereotypes.
Our styles, including the new limited-edition iconic Singapore prints, are all designed and predominantly made in the Little Red Dot. Our dresses and tops can be worn from day to evening by adding some heels and accessories or just a swipe of a favorite lipstick to look fabulous whether for a work event, romantic dinner, or a party with girlfriends! Additionally, the garments are easy to care for and maintain, making them a go-to for busy women on the go.
Anupama Singal, Founder and Director, Anna Rainn, said, "I'm thrilled about our new designs and patterns. Each piece is a vibrant narrative, a love letter to the iconic landmarks of Singapore. I can't wait for everyone to experience the magic and charm of our beloved city through our unique designs. It's more than fashion; it celebrates culture, nature, technology and our love and gratitude to be a #MadeinSingapore brand with a purpose."
Download more information, prints and the press kit HERE: