To celebrate the 58th Singapore National Day on 9th Aug this year, we launched our new Limited Edition Collection - “Stylish Singapore” on 21st July'23 at the glasshouse in Design Orchard. As you would know, we offer comfortable, high-quality garments for all body types and we have created 14 stunning prints inspired by Singapore's unique and vibrant culture, "Stylish Singapore".
This collection draws inspiration from some of Singapore's iconic locations - the Art Science Museum, Jurong Bird Park (now relaunched as the enchanting Birds Paradise), The Butterfly Park, Singapore Botanic Gardens, Gardens by the Bay, and Singapore Science Centre. Inspirations from these iconic places have been incorporated into the collection through vibrant prints and designs embodying Singapore's spirit.
One of the designs, ArtSci Buzz, features prints with a lotus-like icon, influenced by the captivating structure of the Art Science Museum, a standout landmark in Singapore. Another is Flying Beauties, which draws inspiration from the enchanting Butterfly Park. Feathery Vibes in the collection pays tribute to the stunning Blue & Gold and Scarlet Macaws in the Bird Park. These prints capture the eclectic charm of these fascinating birds. The Fantastic Flora print designs are a creative reinterpretation of the beauty of the well-loved Singapore Botanic Gardens. While Fantasy, another print in the series, is inspired by the mesmerizing aura and advanced technology of the towering Supertrees at Gardens by the Bay.
The Flower Dome at Gardens by the Bay, the world's largest greenhouse where flowers bloom all year round, inspires the prints of Flowers in Flow. Finally, the Girls in STEM prints, inspired by the Singapore Science Centre and the large community of Girls in STEM fields in Singapore, encourage girls to embrace the fast-paced world of technology and challenge stereotypes.
Our styles, including the new limited-edition iconic Singapore prints, are all designed and predominantly made in the Little Red Dot. Our dresses and tops can be worn from day to evening by adding some heels and accessories or just a swipe of a favorite lipstick to look fabulous whether for a work event, romantic dinner, or a party with girlfriends! Additionally, the garments are easy to care for and maintain, making them a go-to for busy women on the go.
Anupama Singal, Founder and Director, Anna Rainn, said, "I'm thrilled about our new designs and patterns. Each piece is a vibrant narrative, a love letter to the iconic landmarks of Singapore. I can't wait for everyone to experience the magic and charm of our beloved city through our unique designs. It's more than fashion; it celebrates culture, nature, technology and our love and gratitude to be a #MadeinSingapore brand with a purpose."
Download more information, prints and the press kit HERE:
]]>With the advent of AI (Artificial Intelligence) tools helping one generate numerous stunning portraits from a few uploaded pictures, the problem is only going to becoming worse in the coming months and years.
We need to whatever we can to stem the divide between the 'actual self-image' and 'social image' from widening to ensure we do not start becoming delusional or becoming the victim of 'imposter-syndrome'.
That's where clothing that makes women feel good about their body comes in. At Anna Rainn, we understand that not every body is the same and we strive to create garments that flatter a wide range of shapes and sizes. Our vision of inclusivity and diversity encourages confidence regardless of body shape.
Body positivity is a core principle at the heart of Anna Rainn. We are grateful for the glowing customer reviews for flattering designs that make women of all shapes and sizes feel confident and comfortable in their own skin.
Anna Rainn dresses and tops, incorporating some element of "wrapping around the body" in most of the designs, are designed to handle the issues women most complain about:
We are passionate about helping women shatter their personal stereotypes. By designing clothing to solve these issues that many women face, and identifying the perfect style for each individual, we motivate our customers to take proactive steps towards putting their best foot forward. Wearing clothing that fits well and brings one face to face with their 'real body' is the first step to becoming healthier, altering their habits, and eliminating negative perceptions of their bodies.
Wearing an Anna Rainn wrap dress does just that, and starts a woman off on the journey of self-love and self-care, making her fall in love with herself all over again. And that is the reason why women love Anna Rainn wrap dresses!
If you have not tried one yet, it is time for some self love and self care :)
]]>
For us, at Anna Rainn,
Our #Vision is that "Women all over the world become more body positive, confident and create a social impact on others."
Our #Mission is to "Manufacture women’s clothing ethically that comprise quality, long lasting classic styles using fabrics that already exist on the planet - that wrap around the body, and help women increase their self confidence by looking good, doing good with every purchase by helping another (needy) woman and hence feeling good."
Our Founder, Anupama Singal is an #Influencer who is passionate about body positivity and inspires women of all body types and sizes to embrace their curves and love their figure.
Our brand was co-founded in Singapore by Johanna Johnston and Anupama Singal in 2011 to create clothing solutions for women with regular bodies (not size 0) and our products and philosophies have had a positive #Impact on thousands of women. Once a woman embraces her curves and feels good about her body, she also steps out with more confidence and creates an impact on another woman through our NGO partner UHRC (Urban Health Resource Centre, India)
With a continued focus on spreading the message of #BodyPositivity and #ResponsibleConsumption, we are driving #Change through our consumer community. We create sustainable fashion through clothes manufactured ethically in Singapore, in high quality fabrics that already exist on the planet (so we don't create more waste) and bring classic styles that are fashionable yet can be worn for years!
Let's be more body positive, confident, walk with a spring in our step and create a positive impact on all those we cross paths with. This is the dream with which we nurture our community and we hope you will join us too on this journey of driving Impact, Influence and Change.
Featured here a post made by KeyNote Women when we dressed all their speakers for their event, Equity In Action 2020.
]]>
This is the philosophy behind the design of all our clothing designs. We are a brand that is formed by women and we create clothing for 'real' women like us. We understand that our bodies are not perfectly shaped as the 'typical 36-24-36' hourglass nor are they "slim-svelte" figures of a fashion model, and we design clothing accordingly. Over the years and our interactions with women in our community, we have also realized that most women have some inhibition or the other with one (or more) body parts and inadvertently they try and find fault with their own body shapes. So, we have designed clothing that makes you feel happier with your own curves when you look in the mirror!
So, how do our dresses and tops help you ‘fix it'? Well, each garment has been designed to handle the issues women most complain about.
As we age, our bodies change shape and there is absolutely no reason to beat ourselves up and compare ourselves to what we looked like 2,5,10 or 15 years ago! If as women, we could, in general, keep reminding ourself this every time we talk about how much weight we have put on or how our arms, or hips or bust are so out of proportion, we would see ourself embracing and celebrating those very curves that make up the bundle of joy that we are for our loved ones!
Do celebrate your curves..and remember that whatever your curves, we've got you wrapped :)
PS_Featured here 4 gorgeous women from our community - and all wearing the same size (Small)
]]>On Valentine's Day, many women are pampered by the men who love them, showered with gifts, roses, dinner dates and the like. However, there are also women whose men don't really believe in pampering women on this particular day - they would rather just love her throughout the year. And then, some women, much as they would like to be pampered and treated like a queen are do not have a man like that in their lives.
Sometimes, it's also the women who shun "Valentine's Day Celebs" and do nothing special to show love or expect to be showered with love. And at other times, maybe the modalities of having a celebration and going for a romantic date are just not possible.
Well, whatever be the case, we do hope that as 'Bold & Beautiful Anna Rainn Women' who make their day good whatever comes their way, you did take a moment to catch yourself smiling on Valentine's Day!
If not, and you are still reading on, you are lucky because we are here to pamper 10 Anna Rainn Women. We started operations in 2010 and this is our 10th year!
Ten of our bold and beautiful women who are the first to purchase a $200 gift voucher (fully redeemable on our products/no expiry date) this month are going to be pampered with a Celebratory Makeover Photoshoot in the week of our 10th Anniversary (23rd May 2020 - 30th May 2020).
Hurry! (Sales Validity Period 16th Feb - 29th Feb 2020).
Click the link here to get your gift card (and reserve your spot for the makeover photoshoot) now:
https://annarainn.com/collections/anna-rainn-specials/products/custom-value-gift-card-1
]]>
For each dress sold, include a donation on your behalf in the contribution we make to UHRC - a non-profit organization based in India (Urban Health Resource Centre, India – www.facebook.com/UHRCIndia) that helps families living in slums in India uplift the quality of living as well as pursue education and gain skills for becoming more self-reliant. This contribution from the sale of each dress goes towards enabling UHRC to train a girl-child in filling forms for government education grants.
So, just by buying a dress, you also bless a girl-child and gift her with upgraded life skills, the privilege of education, and an opportunity to improve her future.
So, if you are the type of woman who wants comfortable, easy-care & easy-wear clothing to make you look and feel good, and also want to make a difference as you indulge yourself, Anna Rainn is for you.
]]>Why cold-washing your clothes is better for your wallet, clothes, and the environment!
Ideally the best way to wash your dresses (or any of your clothes) to ensure their longevity is by hand-washing. But, let’s be real – unless you are lucky enough to have someone who can do it for you, who has the time for hand-washing these days?!
The next best alternative would then be machine-washing your clothes on the cold setting. By doing this you can not only ensure your clothes last a little longer, but save some money and the environment at the same time!
You may be thinking that cold washing is not effective at removing stains. Well, the truth is, it depends on the kind of stain. For example bloodstains are best removed with cold water as warm water can actually help the proteins in the stain set in the fabric.
The next question you may ask is “aren’t most laundry detergents optimised to work in warm water?” – This used to be the case, but the detergent industry has come along in leaps and bounds and there are plenty of detergents out there that are effective in cold water. Just be sure to use a liquid detergent as the powdered ones don’t tend to dissolve/work too well in cold water. For an extensively researched list of the best detergents and types of stains check out this article.
It is also estimated that up to 90%* of the energy your machine uses goes into heating up the water, and so by using the cold setting, you are saving a tonne of energy – and thus depending on where you live (and the cost of electricity in your area) you could also be saving a significant amount of money. Additionally, if you’re cold washing you’re also preventing a whole heap of CO2 from being released into the environment as a by-product of heating up all that water.
Hot-washing/heat drying can also have a significant effect on the material your clothes are made out of. Heat can actually break down some of the dyes used in fabrics and cause overall shrinkage to the material. By avoiding heat you can help increase the longevity of your clothing – allowing you to wear it more often and thus prevent it from ending up in the rubbish heap. The longer you can wear a piece of clothing, the better for the environment and the better for your wallet (because hopefully you won’t need to replace the item, and can therefore buy less!).
Our dresses can be washed cold, and air-dried flat, or on a clothes-hanger to help maintain their shape. Some of the fabrics are also wrinkle-proof so you don’t even have to iron them (yay for saving time and energy!). To keep your dress the best it can be for as long as possible we also recommend washing it inside a mesh bag so that it doesn’t get caught on zippers/buttons/hooks of other items in the load. There are many more articles you can check out (linked below) if you are interested in further reading. So let’s ditch the heat and stay cool you beautiful souls.
Much Love,
Team Anna Rainn
*Statistics vary depending on the report/country.
[N.B. – If you have really stinky clothes or tough dirt stains you may want to consider washing on warm. Please use your own judgement when washing your clothes as the above is a suggestion, and you should following washing instructions on the labels for your other garments. Common sense is key and we won’t take any responsibility for clothes that still come out stinky after the wash!]
More Articles:
General:
https://www.thelaundrybutlers.com/laundry-temperature-affects-clothes/
Eco-Friendly Tips
https://www.treehugger.com/htgg/how-to-go-green-laundry.html
https://www.washlaundry.com/residents/laundry-tips/temperature/
https://www.washlaundry.com/green-laundry/green-laundry-tips/#1
Cold-Water Detergents
https://www.thespruce.com/tide-coldwater-laundry-detergent-review-2146549
http://thesweethome.com/reviews/the-best-laundry-detergent/
It’s important to us that we not only make you look and feel good, but that together we can help women across the world improve their lives. That’s why for the month of August when you buy one of our dresses you are helping empower a woman to start her own business and make a living in Bangladesh.
For every item you purchase in-store between 01-31 August, we will make a contribution towards funding a treadle sewing machine for a woman in Bangladesh. This allows her to start an at-home business and provide for her family whilst being able to look after her children. All too often these women are torn between leaving their families to find work (sometimes in very dangerous conditions), or staying at home to raise their children and sacrifice income. By empowering them to start their own business you are helping them keep their families together and provide vital income.
The organisation we support focuses on helping women get out of poverty by encouraging self-sufficiency instead of providing handouts. To find out more about them visit B1G1 or GlobalConcern.org. Or stay tuned for more information on the blog next week about the women we are supporting!
Visit us in-store at 1-27A Great World City, Singapore 237994.
We look forward to helping you look great, and helping make the world a better place.
Much Love,
Team Anna Rainn
*B1G1 Applicable for all items in-store only.
[N.B. Membership discount still applies.]